The origin of Bluerise is when founder Liu Sha first saw the rising sun on the Aegean Sea in Greece. The blue sea surface revealed the faint light of the sun, the beautiful sight made him
feel refreshed. Mr. Liu Sha's rich work experience symbolized the strong energy accumulated by the rising sun, the sea level symbolized the world, this new international brand is the "sun" with strong energy rising in the world. Then he returned to China to set up his own brand, and named it Bluerise, according to the rising sun of the blue sea. Which symbolized the brand's vision for the future, Mr Liu Sha wanted to give every customer the warmest shopping experience.